Push Notifications Best Practices
You have a large user database but don’t know how to target them? Pay attention to the following tips. They will help you to guide your push notifications in the right direction so that you don’t send them randomly. Keep in mind that if you don’t do it right, you will achieve the opposite effect to the one you want.
SET CLEAR OBJECTIVES
The objectives will determine to a large extent the push strategy to be followed. For this reason it is necessary that they are precise and concrete. It is not enough to think of objectives that are too general, such as having more customers or increasing sales. We need to go a step further in order to be able to measure results in a more objective and specific way. For example, a more concrete objective would be to communicate concerning the launch of a new product, or to redirect users to a specific page on our website.
AUDIENCE SEGMENTATION
In digital marketing it is essential that you segment your audience correctly; it is not enough just to do it based on their socio-demographic data. We recommend that you investigate your audience and their habits, so that you can send messages that are truly relevant.
It is also very important that you segment based on user behaviour, i.e. taking into account their browsing history on your app or website. At iurny, we can help you make this task easier and more agile.
PERSONALISATION OF MESSAGES
Generic mass messages sent constantly are not a good strategy to optimise results. On the contrary, if you have segmented your users well, you will be able to send them personalised messages that will help you to get closer to your target more effectively, as well as to create retargeting campaigns that will contribute to increasing conversions. The key is to create unique content for each group of users.
Remember not to over-send, not to be invasive and only send messages that are really important to the recipient. Customers do not want to be bothered with texts that are of no interest to them.
COPYWRITING
Choose the right words, using the right tone of communication for your target audience, a good copy can completely change the outcome of a campaign! Thanks to copywriting you can create expectations that encourage the user to want to know more and to actively seek interaction with you. To achieve this, you can also accompany your publications with images, emojis, interactive features and links.
GEOLOCATION AND TIMING
If you know how to correctly schedule when to send your notifications, you will be able to benefit from a public that is more open to reading the messages received. To find the best sending time, it is crucial that you know your user’s habits.
Just as it is very important for some businesses to know the location of their users. That’s why iurny includes geolocation as one of its most important features.
TEST
Even if you know your audience and your database is perfectly refined and segmented, there are data that can only be obtained by testing. That’s why we encourage you to test to find out which formula works best in your specific case. Try different sending times or changes in communication style and compare the results. These tests will sometimes reveal strategies that we hadn’t realised before.
ADAPTABILITY
Your user’s smartphones operating system will determine how push notifications will be displayed. This means that the messages you send must also adapt to each smartphone to offer an optimal experience to each recipient, no matter from which device they consume your content.
For example, we know that the maximum number of readable characters in a push notification on Android is 90, and on iOS it is 120. You should be well informed about all these particularities so that you can create content accordingly and segment it correctly.
Do you want to take advantage of all the benefits that push notifications can offer you? Discover our solutions on www.iurny.com . Sign up, try our free plan, and don’t forget to follow us on social networks!
