This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Our latest news and articles
The technique of retargeting is a key point in the digital market to increase sales by encouraging or reminding unfinished purchases. It is about encouraging the user in the last stretch of the purchase or helping him in the process. But how can I develop this technique with iurny? Push notifications for web and app have this possibility in the delivery methods section; we explain all the steps in a simple way, without you having computer knowledge. Click on the automatic type of shipping, in the Retargeting option. Then you have to fill in the following fields: Event code: This is the name you’ve given to the event on your website or app. In this example we are going to deal with the recovery of carts after the user has not finished the process on your website. Delivery offset: The waiting period to select when the retargeting notification is sent, after the desired event is executed on your website. Campaign validity perio d: Optional. To select the validity time of the campaign. If you do not set any dates, the retargeting will always be carried out. Hour interval: Optional. You can select the time range to send notifications. For example, if someone abandons a cart out of range, then they will receive the notification when starting the next range. If this field is not completed, notifications will be sent all day. Event Code: Let’s focus on this point to teach you how to perform this step within a cart recovery strategy: sending a notification to all those users who have left the purchase page before completion. To do this, we have to copy a piece of code on the purchase page; go to your editor’s area in the html version and look for the javascript closing tag</script> and copy our code before, without duplicating that closing tag. If you don’t locate the tag, don’t worry, directly copy this piece of code to the top including the start</script> and end tags</script>. It’s very simple, just copy and paste:<script>// iurny u tils function sendCustomEvent(params, successCallback, errorCallback){ if(Notification.permission!=”granted”){ return;} var _successCallback=(typeof successCallback===”function”)? successCallback: function(){}; var _errorCallback=(typeof errorCallback===”function”)? errorCallback: function(){}; var key=”event_”+ params.eventType+”_sentAt”; var lastSentDate= parseInt(localStorage.getItem(key)||”0″, 10); var now=(new Date()).getTime(); var daysInMillis= params.days* 24* 3600* 1000; if(now- lastSentDate> daysInMillis){ indigitall.sendCustomEvent(params, function(response){ localStorage.setItem(key, now); _successCallback(response);}, _errorCallback);}}// iurny retargeting window.addEventListener(‘unload’, function(event){ sendCustomEvent({ eventType:” cart_off”, days: 1, async: false});});</script> When copying this code you only have to take into account 2 variables that we have written in bold type. In the eventType you must put the name of the event that you will then use in the console. For example, we have called the event cart_off(in the code it will always go between the quotation mark symbols). And then there’s the number of days. We have written1, what does it mean? This specifies the number of waiting days for the user to receive another push notification even if they enter the purchase process several times without completing it. In this variable you can put the days that seem most successful to you so as not to send too many retargeting notifications since it is not recommended to use them constantly. As you can see in the image below, we write exactly the same thing, cart_off, in the section of the event code. In the delivery offset, we have written down 2 hours so the user will receive our notification 2 hours after having closed the purchase process. Now you only have to complete the push with an attractive title, in the body write the main message and use a photo that catches the user’s attention. Do not forget to put the link of your website so that they can make the purchase. One of the winning options is the launch of a limited-time discount to incentivize purchase. Here we remind you how to create a push. Note: We have explained a simple method to use if you do not have the support of IT staff. On the contrary, here you have all the information that a programmer needs to perform this type of actions at an advanced level. Also this basic explanation serves if you are using our WordPress plugin, otherwise you will have to perform the capture of devices using the methods that we explain here.
iurny offers the geotargeting service consisting of sending communications according to the user’s location. This functionality is very important to focus your marketing actions really on an objective audience. Activating geotargeting is very simple. If you have installed our WordPress plugin, you must ask for the consent of the users to get their location as a previous step. We explain it here. In the console, you can create all campaigns with geotargeting using the filter. To create the geographical areas you must go to the Tools/Manage Areas menu. You can create already defined areas such as countries, provinces or towns or you can also define graphically on a map which area you are interested in. Quick and very easy; for any questions you can consult this link.
Both the Web Push and App Push are sent correctly to each device and also the console has a virtual visualization so you can see the final result. Perhaps the first time we do a push we can have some doubts about it, what can I do if the push is not seen in my browser? Stay calm! iurny ensures the operation of push notifications in more than 80% of browsers without any type of certificate since it offers a tool aimed at people like you, without technical training. To reach all browsers, certain factors and requirements must be taken into account. To put it plainly, we send the same push to all devices but we need some requirements for a few cases. Think, for example, of mobile phone chargers: an android charger doesn’t work with an iPhone. It is a basic example to understand that technology needs special requirements depending on the platform we are using. Web Push: The web push are configured from any website and begin to work after the acceptance of the user to receive them when has visited this web. Web pushes look great on any device(mobile, tablet or computer) with the main browsers: Chrome, Firefox, Opera and Edge covering more than 80% of internet usage globally(Source: StatCounter). For the Safari browser, developed by Apple for all iOS devices, it is necessary to have the Safari.p12 certificate. In this link we tell you step by step how to get it. Keep in mind that Apple has two requirements to get it: access to a Mac Note and having an Apple developer account. NOTE: Web Push does not work on iOS phones but works correctly on Apple computers and tablets if you have such a certificate, which means covering 100% of all browsers. For iOS mobiles you must set up an App Push. App Push: On the other hand, the App Push is configured from an App that the user has to have installed on the mobile(smartphone). In the same way that each operating system needs the programming of a different App, for the sending of push it is also necessary to comply with the requirements of each system. We detail the percentage of use globally in February 2022 globally. You can research the data of your market area on the StatCounter website). Android(66%): For Android devices it is necessary to have an FCM(Firebase Cloud Messaging) Server Key. Click here for all explanation. Huawei(6%): For Huawei devices it is necessary to have the App Secret and App ID provided by Huawei for its Harmony operating system. iOS(28%): To send notifications to these devices, the P12 or P8 certificate is required. We explain it step by step here. With these requirements in mind, you can create your Push to make it look good on all devices. If you do not have these certificates, keep in mind that you will be achieving a presence of the web push in 80% of the browsers. Remember that the configuration is made in the User’s Account, located at the top of the right(where your user and email appear). Once you enter all the data for your project, you can create the following notifications in a few minutes.
When you create a push notification, you can choose which audience segment to send it using filters. iurny puts these filters at your disposal so that you can easily and quickly send each notification to the correct user segment and exclude the segments you choose. Topics: Topics are segments that are created to bring users together according to their characteristics, preferences and behaviour. List: In this section you can directly upload the list of users to whom the push notification will be sent. Upload a file in. CSV. Geo filters: You can choose the geographic area to send your push notification; you can choose an already defined area(country, province, city, neighborhood) or simply draw the chosen area. Frequency of use: You can send the notification according to the last time a user visited your website/app. Types of devices: In this section you can choose on which devices and browsers users will receive the notification. Advanced use The iurny platform is developed to be used by professionals without technical qualifications. Although the versatility and power of our tool allows an advanced use to those with computer knowledge. There are 2 main options to exclude existing customers from push notifications or any other type of segmentation you want to carry out: externalCode. The externalCode is an identifier that defines the customer by a specific field(card number, email, telephone). It is necessary to implement this code in the programming of your website so that when users register, their externalCode is saved. Once this is implemented, you can use the filter in the list to upload the.CSV file using externalId instead of deviceId. Here we explain it step by step. Topic. The topic is that characteristic or segment that brings users together in groups. In this case, you can program your website so that all registered users have the topic”Client”, for example. From there, notifications are configured so as not to impact this interest group. On this link you can find out how to implement it in simple steps.