Push Notifications as a communication and marketing strategy

15 MAR. 2022
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Push Notifications as a communication and marketing strategy

Push notifications are a tool that, although it may seem simple, can significantly change a brand’s sales. All this, thanks to the way they stimulate interaction with consumers, increasing consumer loyalty, as well as the search for potential customers.

For those who are not aware of what push notifications are, they are these brief messages that appear on the mobile device or computer, which offer different promotions or updates on a specific product.

At iurny we have everything you need to adapt your brand to this important resource for your product campaigns or your activity, successfully improving your sales. This is sure to interest you, so we invite you to read on.

The new channel to the user

Brands can make use of push notifications to give the user a fast and timely channel for the consumption of their products and/or services. The best part is that no input is required from the user, other than their consent from a simple click, either to enter the application or to read more about the update being presented to them.

These notifications can be scheduled to be triggered at very specific times, to offer certain promotions. They can also notify the user only when they are in a certain location. They can be intelligently tailored to each consumer, triggering at the perfect time.

The best part is that push notifications are able to collect data based on each user’s behaviour and can generate a micro-strategy for each individual user to tailor their interaction to the customer’s characteristics. Each response is a key to understanding them better, and in this sense, to connect more and more with them.

At iurny we have a group of specialists who have developed an artificial intelligence system that allows a brand to use push notifications correctly and autonomously without the need for a marketing team.

A repertoire of advantages for your brand from push notifications

Today we explain how your brand can take advantage of the following resources for the correct use of push notifications:

  • Personalised notifications: You will be able to reach users however you want, by talking about your promotions, inviting them to learn about current updates, presenting your products, etc. You will be the one who determines the letter of introduction of your product from the very first moment.

  • Notifications tailored to the user: Each user will be able to get a different notification. An example is a user who has decided to do a daily study routine. Push notifications will appear daily to remind them of their routine.

  • Automation of notifications: You will not have to be behind every notification, as they can be triggered automatically, arriving at the user’s device or computer at any time.

  • Keep your users informed: With push notifications, you can inform users of product innovations, whether it be new promotions, changes in conditions, discounts, etc. They won’t have to log in to the application or website to find out.

  • One-click commands: Just as it is possible to reply to a WhatsApp message from the notification panel, you can set up push notifications so that your users have the same convenience. On the other hand, you can simply send them a message so that, when they click on it, they enter the application or arrive at your website.
iurny’s recommendations for your push buttons

They should always be used strategically, otherwise they could cause problems for your engagement. In this regard, you should at least consider the following recommendations:

  • Avoid repetitive sending: The user will not enjoy notifications that they receive every day if none of these are subscribed to by the user. It is important to be cautious with the frequency with which the user will receive notifications.

  • Create your objective: Always be clear about the purpose of your campaigns. This way, you can use your push notifications around an objective that will help you meet your brand’s goals.

  • Keep it simple: While you can create a long and comprehensive message in your notification, it is recommended to keep the message as short and easy to read as possible.

At iurny we are waiting for brands like yours to take them to the next step of their marketing campaign. With our team, you will discover a different way to reach the user, significantly improving your sales and your interaction.

Related topics: Communication Push Notifications strategy

Push Notifications: What they are and why you should use them

24 MAR. 2022
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Push Notifications: What they are and why you should use them

Have you ever received a notification on your phone or computer from one of your apps?

This is what we know as Push Notifications: short messages that are sent to users in order to stimulate their interaction with the service and/or product of a specific brand.

Their use has shown great effects on user interaction, thus becoming a very useful resource for a website or application. Why do you receive this type of notifications on a daily basis?

With iurny’s knowledge, you will learn all about this important tool nowadays.

What are push notifications?

Push notifications can be defined as messages that users receive in order to increase their engagement with a brand. The reception of these notifications can be through an app or through a website, so the user can receive them from their smart devices or their computer.

For us it is more than that, it is a basic and essential form of communication between your business and your client, without a doubt, a differentiating element.

Among the success stories we have at iurny, the most typical example we can refer to are the applications of restaurants. It is very common for the user to receive a notification on their smart device, where they can find out about the day’s promotions, which may be of interest to them.

As a result, thanks to our experience in the sector, we can ensure that although not all users will pay attention to the notification, a significant percentage of them will choose to purchase the promotion. In this way, push notifications become a decisive element for user loyalty.

What are the benefits of push notifications?

We can talk about the benefits that push notifications bring to a brand as a consequence of their main function.

Our experts highlight the most important aspects of the use of push notifications:

  1. They can be controlled by the user: If the user does not wish to receive any of the notifications from an app or website, he or she can do so in the settings without any difficulty. Thanks to this, push notifications do not become a nuisance for those who prefer not to receive them.

  2. They work in real time: Push notifications operate in real time, allowing the user to access your brand’s news from the very first moment. In this way, push notifications keep all users up to date with your product promotions.

  3. They are displayed directly in the foreground on the user’s phone or browser even if the user is not currently on the advertiser’s website or app: The user does not need to be on the website or in the application to receive notifications, therefore, these are to be received at any time, which makes them an effective tool to keep the user entertained.

  4. They can work with geolocation: Notifications can be triggered when the user circulates through a specific area, where the promotions offered by the notification are active. In the same way, they can also notify on certain days of the week, all according to the day or location of the promotion.

  5. Customer loyalty and brand recall. One of the greatest advantages of push notifications is their ability to build customer loyalty. Messages should always contain valuable information, so users will see as a benefit to activate notifications from your business and feel part of it.

    With each push notification sent to users, we get their attention and thus increase the likelihood that they will interact with the brand. The idea is to always be present.

    For these reasons, at iurny we firmly believe that push notifications favour both brand recall and brand awareness.


What is the difference between a web push notification and an app push?

In iurny we have two types of push notifications: web push and app push, so far. It is important to learn to differentiate between them, as they work differently.



Web push notifications are those that are presented in browsers, during the user’s search experience. It does not matter if the user is on the site to which the notification mark belongs, as they will be presented specifically during their use of the browser. (more info)

Therefore, web pushes can be delivered on any type of device such as mobile, desktop and tablet. When the user enters a site, they see a window with a question asking if they want to receive notifications about what’s new on the site or the brand they represent.


App push notifications are delivered depending on the applications that the user has installed on their smart device. In this way, they will be in charge of displaying promotions and/or updates related to their history of currently installed applications.

As they are integrated in the mobile device, these notifications can be delivered at any time, without the need for the user to have the application open. Their use is aimed at increasing traffic to an app, which is possible through alerts about promotions, updates and news.

A must-have resource for brand engagement

Now that you have more information, you will understand why push notifications play such an important role for the user traffic a brand needs. A very favourable point is that push notifications can be personalised, making the user see or read what they are most interested in the ad.

Whether you require web push notifications or app push notifications, make sure that you assemble this resource to your brand, so that it doesn’t get left behind in the market.

Needless to say, “The future is now” and in today’s changing and competitive landscape, customer loyalty is paramount.

Related topics: Communication marketing automation Push Notifications web push

iurny is born! Attention SMEs

10 FEB. 2022
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iurny is born! Attention SMEs

iurny is a marketing automation solution designed for small and medium businesses. Our technology (created by Indigitall) is already being used by more than 500 top brands (such as Carrefour, Decathlon, Iberdrola, Ikea, Correos, Zara, Mediaset and much more).

Now we have created iurny, a self-serve platform directed to SMEs. With iurny, our goal is to enable companies to open their push notification channel autonomously and thus contribute to expanding their businesses. 


That new channel will be an important added value to your digital strategy as it will increase traffic, improve engagement and conversions within your website and/or mobile application. 

To make that possible, we are building a community (of developers and marketers)  and will be generating new content on a weekly basis for its members including technical documentation, blog posts, ebooks as well as tutorials. 

This new  eCommerce also comes with a new website as well as UX improvements and the release of our new wordpress plugin to make your life easier when it comes to implementing our solution. In the coming weeks, we will also make available a chatbot to improve even more user experience.

Channels available on



On one hand, with web push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open, regardless of whether or not the user is on the website.


Web Push is compatible with all web browsers and will show anytime a browser is opened.




On the other hand, app push notifications are communications between a mobile app and its users. It will allow you to generate traffic to your App and to increase the number of regular users, as well as offer value to your users with relevant alerts, updates, promotions, etc.



This new channel for SMEs will mean saying goodbye to the high cost of sms. We are a great solution for you and your customers: lower cost and greater effectiveness, satisfaction and profitability.

On our web you can get started easily and quickly. iurny is designed for you to communicate with your customers or potential customers through notifications on your mobile or computer browser.

In this way, you can immediately reach the audience to let them know about new services, promotions, support or whatever you think is most appropriate, at any time, having all these communications controlled and analyzed.

Use artificial intelligence to send relevant notifications

Last but not least, iurny uses Artificial Intelligence to achieve a greater impact on your notifications through clear tips that will allow you to create more interactive notifications, thus increasing their satisfaction and loyalty.

Our Best time and Best word functionalities will help you sending the right message at the right time  to your users.

Best prices

In addition to the high quality of the service we offer, iurny stands out from the rest of the market because of our very competitive market prices.

Our platform drives your growth – unlimited notifications – because we want to grow with you through our three plans: free, premium and enterprise (large companies).

Explore our flexible plans here. Our free plan is actually the most competitive in the market as it allows any company to create a free account (without banking details) and to start sending unlimited push notifications (both push and app) up to 30.000 devices. 


So what are you waiting for to add push notification to your digital strategy?


* iurny is endorsed by international organizations such as CDTI, Enisa and the Chamber of Commerce of Madrid. They trust us and hopefully you will take an example from them and meet us on to get started.

Related topics: Communication marketing automation Push Notifications