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How to add value at every stage of the customer journey with push notifications

31 MAR. 2022
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How to add value at every stage of the customer journey with push notifications
What is Customer Journey?

The Customer Journey is the path a user takes through the different points of contact and interaction with brands using different digital channels. The Customer Journey concept is very fashionable in the world of Online Marketing, in an increasingly competitive environment where brands are trying to personalise the user experience from their first interaction with the brand to conversion to sale or even to retention (or loyalty) phases.

parts customer journey

The theoretical version of the Customer Journey that we know with its stages (Reach, Acquisition, Engagement, etc…) is materialised in each company with a series of interactions that the brand has with users through different channels.

Why is it important to optimise the Customer Journey of your business?

Defining and mapping the Customer Journey of your business will help you to understand and optimise the customer experience throughout their lifecycle. Designing a Customer Journey for your business is synonymous with empathising with your users and trying to understand what they want at each stage of the process. To build your Customer Journey, you need to find out which are the moments and places that have the most impact on users’ decisions and prepare the ideal strategies, with the right messages and through the right communication channels. 

How can Push Notifications add value to your Customer Journey?

To put things in perspective and understand the advantages of push notifications over other traditional channels, we invite you to read this other post on our blog. Push notifications offer numerous advantages that make them an indispensable element in your Customer Journey (they are secure, automated, effective and customisable, etc.).

Depending on the stage the user is in, the channels that are prioritised vary greatly. Let’s see how the push notification channel is ideal to combine with other traditional channels within your Customer Journeys.

  • Typically, in the initial phase of the journey (reach, acquisition), the channels through which users usually interact for the first time with the brand are usually search engine campaigns (SEM and SEO), Social Ads campaigns or Landing Pages. Well, in this “Awareness” phase, the Push channel is ideal for engaging users who visit your website for the first time. The user who lands for the first time on your site is offered the possibility of receiving push notifications through a “native prompt” message and, as soon as they accept it, they become part of your audience for your next Push campaigns.

  • Once in the engagement and consideration phases, users start to interact with the advertiser’s website more often, with your blog, newsletter or emailing campaigns. At this stage, push notifications are ideal as they allow you to notify your users about new promotions, new posts on your blog or any other news relevant to your audience. For many customers, very quickly, the push channel becomes one of the main sources of traffic for both their website and their application.

  • Finally, in the conversion and retention phases, the user usually interacts with the check-out process of the website, with retargeting campaigns, with emails, SMS’s. Here again, push notifications can help you to make a leap in terms of personalisation of communications and in terms of volume of conversions. 

First of all, we invite you to set up retargeting campaigns with push notifications as soon as possible to invite users who have not completed the purchase process or have abandoned a cart.

On the other hand, for the brand’s existing customers, notifications allow you to personalise the user experience to a level that traditional channels cannot achieve. For example, they can notify users about the status of their order or alert a brand’s most loyal customers about an upcoming launch or promotion.

Create a personalised connection with iurny 

The unique identifier per user, implemented by iurny, allows for maximum personalisation of communication: sending a relevant message to the right person, at the right time through the optimal channel.

Optimise the user experience, increase user satisfaction and achieve a higher conversion rate.

Personalise your messages to each customer according to the variables of their profile and the information obtained from their behaviour in the app and on the web. We analyse and you will get to know the customer better, so you will be able to send relevant messages with greater success.

Implement A/B Tests in iurny: our console allows you to choose / design 2 types of campaigns so that you can impact your customers in a varied way, and thus compare their behaviour and apply these results to future campaigns. This way your customer will be satisfied with the communication received and will interact with the brand in a more fluid way and improving the user experience.

Case studies:

The Customer Journey is unique to each organisation and one of the pillars on which your business success is based. Even so, there are practical cases that are frequently used in most sectors and which are decisive in attracting, communicating with and building user loyalty: 

1- Service registration: Welcome the new user so that he/she feels a sense of belonging exclusively to a community with benefits and a commitment to transparency and guarantee in the treatment of his/her data. 

2- Product purchase: Inform the customer of each step of the purchase process (payment, shipping, delivery, returns). The customer’s feeling of confidence is key to making the purchase. 

3- Events: Send messages before specific events taking into account physical spaces, phone calls and interactions through any incoming and outgoing digital channel. 

4- Calendar: Dates are the driving force behind a large part of marketing actions, whether for specific events (birthdays, holidays, etc.) or established events (sales season, back to school, Christmas, etc.). 

5- Retargeting: The recovery of abandoned carts is fundamental to increase purchases. Improve communication at the weakest points of the process. 

6- Random Paths: Establish different cross-channel journeys according to the different characteristics, interests and behaviour of users.

Temas relacionados: customer journey Notificaciones Push estrategia
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Practical Cases

How do my Push Notifications look on all browsers and devices?

25 MAR. 2022
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How do my Push Notifications look on all browsers and devices?

Both the Web Push and App Push are sent correctly to each device and also the console has a virtual visualization so you can see the final result. Perhaps the first time we do a push we can have some doubts about it, what can I do if the push is not seen in my browser?

Stay calm! iurny ensures the operation of push notifications in more than 80% of browsers without any type of certificate since it offers a tool aimed at people like you, without technical training. To reach all browsers, certain factors and requirements must be taken into account. To put it plainly, we send the same push to all devices but we need some requirements for a few cases. Think, for example, of mobile phone chargers: an android charger doesn’t work with an iPhone. It is a basic example to understand that technology needs special requirements depending on the platform we are using.

Web Push:

The web push are configured from any website and begin to work after the acceptance of the user to receive them when has visited this web. Web pushes look great on any device (mobile, tablet or computer) with the main browsers: Chrome, Firefox, Opera and Edge covering more than 80% of internet usage globally (Source: StatCounter).

For the Safari browser, developed by Apple for all iOS devices, it is necessary to have the Safari .p12 certificate. In this link we tell you step by step how to get it. Keep in mind that Apple has two requirements to get it: access to a Mac Note and having an Apple developer account.
NOTE: Web Push does not work on iOS phones but works correctly on Apple computers and tablets if you have such a certificate, which means covering 100% of all browsers. For iOS mobiles you must set up an App Push. 

App Push:

On the other hand, the App Push is configured from an App that the user has to have installed on the mobile (smartphone). In the same way that each operating system needs the programming of a different App, for the sending of push it is also necessary to comply with the requirements of each system. We detail the percentage of use globally in February 2022 globally. You can research the data of your market area on the StatCounter website).

  • Android (66%): For Android devices it is necessary to have an FCM (Firebase Cloud Messaging) Server Key. Click here for all explanation.
  • Huawei (6%): For Huawei devices it is necessary to have the App Secret and App ID provided by Huawei for its Harmony operating system.
  • iOS (28%): To send notifications to these devices, the P12 or P8 certificate is required. We explain it step by step here.

With these requirements in mind, you can create your Push to make it look good on all devices. If you do not have these certificates, keep in mind that you will be achieving a presence of the web push in 80% of the browsers. Remember that the configuration is made in the User’s Account, located at the top of the right (where your user and email appear). Once you enter all the data for your project, you can create the following notifications in a few minutes.

 

User Account Configuration

 

Temas relacionados: Notificaciones Push web push
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Push Notifications as a communication and marketing strategy

15 MAR. 2022
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Push Notifications as a communication and marketing strategy

Push notifications are a tool that, although it may seem simple, can significantly change a brand’s sales. All this, thanks to the way they stimulate interaction with consumers, increasing consumer loyalty, as well as the search for potential customers.

For those who are not aware of what push notifications are, they are these brief messages that appear on the mobile device or computer, which offer different promotions or updates on a specific product.

At iurny we have everything you need to adapt your brand to this important resource for your product campaigns or your activity, successfully improving your sales. This is sure to interest you, so we invite you to read on.

The new channel to the user

Brands can make use of push notifications to give the user a fast and timely channel for the consumption of their products and/or services. The best part is that no input is required from the user, other than their consent from a simple click, either to enter the application or to read more about the update being presented to them.

These notifications can be scheduled to be triggered at very specific times, to offer certain promotions. They can also notify the user only when they are in a certain location. They can be intelligently tailored to each consumer, triggering at the perfect time.

The best part is that push notifications are able to collect data based on each user’s behaviour and can generate a micro-strategy for each individual user to tailor their interaction to the customer’s characteristics. Each response is a key to understanding them better, and in this sense, to connect more and more with them.

At iurny we have a group of specialists who have developed an artificial intelligence system that allows a brand to use push notifications correctly and autonomously without the need for a marketing team.

A repertoire of advantages for your brand from push notifications

Today we explain how your brand can take advantage of the following resources for the correct use of push notifications:

  • Personalised notifications: You will be able to reach users however you want, by talking about your promotions, inviting them to learn about current updates, presenting your products, etc. You will be the one who determines the letter of introduction of your product from the very first moment.

  • Notifications tailored to the user: Each user will be able to get a different notification. An example is a user who has decided to do a daily study routine. Push notifications will appear daily to remind them of their routine.

  • Automation of notifications: You will not have to be behind every notification, as they can be triggered automatically, arriving at the user’s device or computer at any time.

  • Keep your users informed: With push notifications, you can inform users of product innovations, whether it be new promotions, changes in conditions, discounts, etc. They won’t have to log in to the application or website to find out.

  • One-click commands: Just as it is possible to reply to a WhatsApp message from the notification panel, you can set up push notifications so that your users have the same convenience. On the other hand, you can simply send them a message so that, when they click on it, they enter the application or arrive at your website.
iurny’s recommendations for your push buttons

They should always be used strategically, otherwise they could cause problems for your engagement. In this regard, you should at least consider the following recommendations:

  • Avoid repetitive sending: The user will not enjoy notifications that they receive every day if none of these are subscribed to by the user. It is important to be cautious with the frequency with which the user will receive notifications.

  • Create your objective: Always be clear about the purpose of your campaigns. This way, you can use your push notifications around an objective that will help you meet your brand’s goals.

  • Keep it simple: While you can create a long and comprehensive message in your notification, it is recommended to keep the message as short and easy to read as possible.


At iurny we are waiting for brands like yours to take them to the next step of their marketing campaign. With our team, you will discover a different way to reach the user, significantly improving your sales and your interaction.

Temas relacionados: comunicacion Notificaciones Push estrategia
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Push Notifications: Objectives and advantages

03 MAR. 2022
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Push Notifications: Objectives and advantages

At iurny we have already told you that push notifications have become an infallible resource for a brand to create a stronger bond with its consumers. Through their smart devices or browser, users receive a message with which they can interact with the brand’s services and/or products. 

Precisely, that is its main objective, to maintain contact with the customer. Every day, more and more people use reminders on their smartphones in their daily lives. This is where push notifications and your brand come into play, generating that content and reminding users that you exist.

In this way, push notifications provide multiple benefits to a brand, allowing it to get closer and closer to its targets. The result, a tool that, although it seems to be very subtle, manages to completely change the results in the loyalty that the brand has generated in its target.

 

We already know the basics about push notifications, so let’s go a little deeper. At this point, we will talk about the formats in which push notifications can be presented on the user’s device. Without further ado, let’s start by understanding how push notifications can work.

 

In what formats are push notifications presented?

 

Primarily, at iurny we highlight two ways in which push notifications can be used, which brings us back to two types of formats:

 

  1. Rich media push notifications

    These are those that allow the user to perform different actions. They allow you to add videos or GIFs to your text, which makes the user experience more enjoyable.
    Rich media push notifications are used to increase the interaction between the user, increasing the time of use of it.  


  2. Standard push notifications

    If you have used an app from your favourite food franchise, you may have received a notification with information about their new promotions and/or discounts. These are the standard push notifications, used with a more informative approach, the end of which would be for the user to open the app to start using it.

    Contrary to the first format,
    standard push notifications do not allow the user to perform any action from their dashboard, which means that the user has to open the application in order to perform the desired command. 

What are the benefits of push notifications?

 

Generally speaking, push notifications such as those on our platform will provide any brand with the following advantages:

 

Increased sales and/or usage: Whatever sector your business is in, push notifications can significantly increase the level of sales on your website and in the app. This is thanks to the constant interaction that is created between the them and the user. 

 

They collaborate with the brand’s strategy: Push notifications can be activated at very specific times and places, making it possible to contact the user at the perfect moment for them to become loyal to the brand. A clear example of this is food promotion notifications that are triggered at lunchtime, where the user is more likely to interact and not discard the information.

 

They work in an automated way: Push notifications can be programmed to activate only in a specific time range, which greatly facilitates their work, since they do not have to be configured by a person in real time to operate correctly.

 

They make targeting easier: With the use of push notifications, targeting becomes a much simpler task for a brand, being able to catch as many users as possible through their smartphones. 



They are very effective, if you know how and when to send them. According to our experts, this type of messaging should be launched on a reasonable regular basis, so that users will be grateful for the communication regarding brand news.

 

They are cheaper communications than SMS. You can take advantage of them to boost your marketing strategy. Here we give you up to 30,000 devices for free and without any kind of commitment, so you can see for yourself. Free plan iurny.

 

Impact. Keep in mind that these are short and direct messages that reach the consumer directly, you must take advantage of every word and make the most of it.

 

Likewise, it is possible to talk about other advantages such as brand recall now encouraged in the customer, the constant reading of the updates of a brand, and also, a recognition of the characteristics of the brand’s target. The latter, through the behaviour they present when receiving notifications. 

 

A tool for a brand’s objectives

 

Push notifications can be considered, after what we have read above, a decisive tool for a company to fulfil its objectives correctly. However, it is not enough to simply insert push notifications in an application or on a website.

 

It is necessary to have a strategy, a planning based on the study of the target of the brand’s community. Only then will it be possible to understand what the pain points of a group of people are, and thus offer a solution from the product, using push notifications as a channel for this.


To conclude, there is a great importance in the implementation of push notifications, starting, firstly, with the necessary format for each case, with which the user will be able to interact differently with each type of user. Subsequently, it is necessary to take into account the advantages that push notifications will offer the brand in terms of its objectives.

Temas relacionados: Notificaciones Push
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Push Notifications: What they are and why you should use them

24 MAR. 2022
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Push Notifications: What they are and why you should use them

Have you ever received a notification on your phone or computer from one of your apps?

This is what we know as Push Notifications: short messages that are sent to users in order to stimulate their interaction with the service and/or product of a specific brand.

Their use has shown great effects on user interaction, thus becoming a very useful resource for a website or application. Why do you receive this type of notifications on a daily basis?

With iurny’s knowledge, you will learn all about this important tool nowadays.

What are push notifications?

Push notifications can be defined as messages that users receive in order to increase their engagement with a brand. The reception of these notifications can be through an app or through a website, so the user can receive them from their smart devices or their computer.

For us it is more than that, it is a basic and essential form of communication between your business and your client, without a doubt, a differentiating element.

Among the success stories we have at iurny, the most typical example we can refer to are the applications of restaurants. It is very common for the user to receive a notification on their smart device, where they can find out about the day’s promotions, which may be of interest to them.

As a result, thanks to our experience in the sector, we can ensure that although not all users will pay attention to the notification, a significant percentage of them will choose to purchase the promotion. In this way, push notifications become a decisive element for user loyalty.

What are the benefits of push notifications?

We can talk about the benefits that push notifications bring to a brand as a consequence of their main function.

Our experts highlight the most important aspects of the use of push notifications:

  1. They can be controlled by the user: If the user does not wish to receive any of the notifications from an app or website, he or she can do so in the settings without any difficulty. Thanks to this, push notifications do not become a nuisance for those who prefer not to receive them.

  2. They work in real time: Push notifications operate in real time, allowing the user to access your brand’s news from the very first moment. In this way, push notifications keep all users up to date with your product promotions.

  3. They are displayed directly in the foreground on the user’s phone or browser even if the user is not currently on the advertiser’s website or app: The user does not need to be on the website or in the application to receive notifications, therefore, these are to be received at any time, which makes them an effective tool to keep the user entertained.

  4. They can work with geolocation: Notifications can be triggered when the user circulates through a specific area, where the promotions offered by the notification are active. In the same way, they can also notify on certain days of the week, all according to the day or location of the promotion.

  5. Customer loyalty and brand recall. One of the greatest advantages of push notifications is their ability to build customer loyalty. Messages should always contain valuable information, so users will see as a benefit to activate notifications from your business and feel part of it.

    With each push notification sent to users, we get their attention and thus increase the likelihood that they will interact with the brand. The idea is to always be present.

    For these reasons, at iurny we firmly believe that push notifications favour both brand recall and brand awareness.

     

What is the difference between a web push notification and an app push?

In iurny we have two types of push notifications: web push and app push, so far. It is important to learn to differentiate between them, as they work differently.

 

  • WEB PUSH NOTIFICATIONS

Web push notifications are those that are presented in browsers, during the user’s search experience. It does not matter if the user is on the site to which the notification mark belongs, as they will be presented specifically during their use of the browser. (more info)

Therefore, web pushes can be delivered on any type of device such as mobile, desktop and tablet. When the user enters a site, they see a window with a question asking if they want to receive notifications about what’s new on the site or the brand they represent.

  • APP PUSH NOTIFICATIONS

App push notifications are delivered depending on the applications that the user has installed on their smart device. In this way, they will be in charge of displaying promotions and/or updates related to their history of currently installed applications.

As they are integrated in the mobile device, these notifications can be delivered at any time, without the need for the user to have the application open. Their use is aimed at increasing traffic to an app, which is possible through alerts about promotions, updates and news.


A must-have resource for brand engagement

Now that you have more information, you will understand why push notifications play such an important role for the user traffic a brand needs. A very favourable point is that push notifications can be personalised, making the user see or read what they are most interested in the ad.

Whether you require web push notifications or app push notifications, make sure that you assemble this resource to your brand, so that it doesn’t get left behind in the market.

Needless to say, “The future is now” and in today’s changing and competitive landscape, customer loyalty is paramount.

Temas relacionados: comunicacion marketing automation notificaciones Notificaciones Push web push
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iurny is born! Attention SMEs

10 FEB. 2022
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iurny is born! Attention SMEs

iurny is a marketing automation solution designed for small and medium businesses. Our technology (created by Indigitall) is already being used by more than 500 top brands (such as Carrefour, Decathlon, Iberdrola, Ikea, Correos, Zara, Mediaset and much more).

Now we have created iurny, a self-serve platform directed to SMEs. With iurny, our goal is to enable companies to open their push notification channel autonomously and thus contribute to expanding their businesses. 

                           


That new channel will be an important added value to your digital strategy as it will increase traffic, improve engagement and conversions within your website and/or mobile application. 

To make that possible, we are building a community (of developers and marketers)  and will be generating new content on a weekly basis for its members including technical documentation, blog posts, ebooks as well as tutorials. 

This new  eCommerce also comes with a new website as well as UX improvements and the release of our new wordpress plugin to make your life easier when it comes to implementing our solution. In the coming weeks, we will also make available a chatbot to improve even more user experience.

Channels available on iurny.com


webpush

  • WEB PUSH NOTIFICATIONS 

On one hand, with web push notifications are delivered on a user’s desktop or mobile screen anytime they have their browser open, regardless of whether or not the user is on the website.

 

Web Push is compatible with all web browsers and will show anytime a browser is opened.

                          browser



apppush

  • APP PUSH NOTIFICATIONS

On the other hand, app push notifications are communications between a mobile app and its users. It will allow you to generate traffic to your App and to increase the number of regular users, as well as offer value to your users with relevant alerts, updates, promotions, etc.

 

 

This new channel for SMEs will mean saying goodbye to the high cost of sms. We are a great solution for you and your customers: lower cost and greater effectiveness, satisfaction and profitability.

On our web www.iurny.com you can get started easily and quickly. iurny is designed for you to communicate with your customers or potential customers through notifications on your mobile or computer browser.

In this way, you can immediately reach the audience to let them know about new services, promotions, support or whatever you think is most appropriate, at any time, having all these communications controlled and analyzed.

Use artificial intelligence to send relevant notifications

Last but not least, iurny uses Artificial Intelligence to achieve a greater impact on your notifications through clear tips that will allow you to create more interactive notifications, thus increasing their satisfaction and loyalty.

Our Best time and Best word functionalities will help you sending the right message at the right time  to your users.

Best prices

In addition to the high quality of the service we offer, iurny stands out from the rest of the market because of our very competitive market prices.

Our platform drives your growth – unlimited notifications – because we want to grow with you through our three plans: free, premium and enterprise (large companies).

Explore our flexible plans here. Our free plan is actually the most competitive in the market as it allows any company to create a free account (without banking details) and to start sending unlimited push notifications (both push and app) up to 30.000 devices. 

 

So what are you waiting for to add push notification to your digital strategy?

 

* iurny is endorsed by international organizations such as CDTI, Enisa and the Chamber of Commerce of Madrid. They trust us and hopefully you will take an example from them and meet us on iurny.com to get started.

Temas relacionados: comunicacion marketing automation notificaciones Notificaciones Push autonomo PYMES
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What are the benefits of implementing a Web Push strategy?

18 JAN. 2022
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What are the benefits of implementing a Web Push strategy?
Nowadays, innovation and differentiation are essential to succeed in the market. The main objective of almost all companies is to reach their target audience, so that their message reaches the recipient at the right time. However, getting a high open rate for your campaigns is not easy. In these cases, push notifications will be your best allly.
 
Here are some of push notification’s main advantages:
 
1. You will find a new way to communicate effectively with the contacts in your database.
 
2. Open rates are twice as high as SMS.  Push notification channel has one of the highest open rates in the market. The visibility obtained by advertisers has a direct impact on increasing sales.
 
3. It offers the possibility to target new user segments in your database.
 
4. Improve your sales performance by introducing personalised content to sell a specific product with a redirect to the appropriate page.
 
5. An opportunity to progressively expand the database you have at your fingertips by redirecting users to a landing page.
 
6. An additional tool to attract new customers and building customer loyalty.
 
7. Possibility to measure the impact of your actions. The best way is to track the delivery statistics of the messages and the average number of clicks, in order to control the effectiveness of the communications sent.
 
How we can help you grow your business
 
At iurny, we want to make it easy for you and we offer services and functionalities adapted to your needs. Our priority is to offer an innovative proposal and create an optimal strategy for your business model.
 
You will be able to improve your conversion and your brand’s engagement with geolocalised notifications, segmented and with quality images. We have all the keys to stimulate the recipient to visualise the messages and thus activate their desire to click. We want to help you communicate your benefits and everything you have to offer.
 
iurny’s platform advises you so that you can choose the right time to send your push campaign and achieve a real impact. The most important thing is to adjust the planned screen time to the content and nature of the notification you are going to send. It is also necessary to determine the objectives of each action, the type of text and image that will accompany the message, the style and tone of communication, among other relevant aspects.
 
Depending on the type of business and audience you have, it will be better to send a message in the morning, afternoon or evening, as well as on weekdays or weekends.
 
We advise you to always be clear, concise and specific when writing content. You must be able to synthesise your ideas and reach the customer effectively. Also, another thing to keep in mind is that you should be able to convey a sense of urgency, as this can affect the recipient’s need to click on the link.
 
 
Don’t miss out on the latest news and trends. You can also follow us on social media to stay up to date and start using the free version of our product.
 
Temas relacionados: Marketing Notificaciones Push
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Las reglas de oro del buen uso de las notificaciones push

14 JAN. 2022
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Las reglas de oro del buen uso de las notificaciones push

¿Tienes una gran base de datos de usuarios pero no sabes cómo dirigirte a ellos? Presta atención a los siguientes consejos. Te ayudarán a guiar tus envíos push con acierto para que no los realices de manera aleatoria. Ten presente que, si no lo haces bien, vas a conseguir un efecto contrario al deseado.

 

ESTABLECER OBJETIVOS CLAROS

Los objetivos determinarán en gran medida la estrategia de envíos a seguir. Por este motivo es necesario que estos sean precisos y concretos. No vale pensar en objetivos demasiado generales, como tener más clientes o aumentar las ventas. Tenemos que ir más allá para poder medir los resultados de manera más objetiva y específica. Por ejemplo, un objetivo más concreto sería dar a conocer el lanzamiento de un nuevo producto, o dirigir a los usuarios hacia una determinada página de nuestra web.

 

SEGMENTACIÓN DE LAS AUDIENCIAS

En marketing digital es fundamental que segmentes a tu público de manera correcta; no basta solo con que lo hagas en base a sus datos sociodemográficos. Te recomendamos que investigues a tu audiencia y sus hábitos, para que puedas enviar mensajes que sean realmente pertinentes.

También es muy importante que segmentes en base al comportamiento de los usuarios, es decir, teniendo en cuenta su navegación en tu app o web. En indigitall podemos ayudarte a hacer que esta tarea sea más ágil y sencilla.

 

PERSONALIZACIÓN DE LOS MENSAJES

Los mensajes masivos genéricos y enviados de manera constante no son una buena estrategia para optimizar resultados. Por el contrario, si has segmentado bien a tus usuarios, podrás enviarles mensajes personalizados que te ayuden a acercarte a tus objetivos de manera más eficaz, así como a crear campañas de retargeting que aumenten las conversiones. La clave es crear contenidos únicos para cada grupo de usuarios.

Recuerda no abusar de los envíos, no ser invasivo y enviar solo mensajes que puedan ser realmente importantes para el destinatario. Los clientes no quieren que les molestemos con textos que no son de su interés.

 

EL COPYWRITING


Escoge las palabras adecuadas, utilizando el tono de comunicación idóneo para tu público objetivo. ¡Un buen copy puede cambiar por completo el resultado de una campaña! Gracias al copywriting puedes crear expectativas que animen al usuario a querer saber más y a buscar la interacción contigo de manera activa. Para conseguirlo puedes, además, acompañar tus publicaciones de imágenes, emojis, funcionalidades interactivas y enlaces.

 

GEOLOCALIZACIÓN Y HORARIOS

Si sabes configurar de manera correcta cuándo enviar tus notificaciones, vas a poder beneficiarte de un público más abierto a leer los mensajes recibidos. Para acertar con la mejor hora de envío, es crucial que conozcas los habitos de tus usuarios.

Al igual que para algunos negocios es muy importante conocer la ubicación de sus usuarios. Es por eso que indigitall incluye entre una de sus funcionalidades más importantes la geolocalización.

TESTEAR

Por más que conozcas a tu audiencia y tu base de datos esté perfectamente depurada y segmentada, hay datos que solo se obtienen haciendo pruebas. Por eso te animamos a hacer tests para descubrir qué fórmula funciona mejor en tu caso concreto. Prueba con diferentes horarios de envío o con cambios en el estilo de comunicación y compara los resultados. Estos ensayos a veces nos desvelarán estrategias en las que no habíamos reparado.

 

ADAPTABILIDAD

El sistema operativo del smartphone que utiliza el usuario va a determinar la manera en la que las notificaciones push se visualizarán. Esto significa que los mensajes que envíes deben adaptarse también a los dispositivos para ofrecer una experiencia óptima a cada destinatario, sin importar desde qué dispositivo consume tus contenidos.

Por ejemplo, sabemos que el número máximo de caracteres legibles en una notificación push en Android es de 90, y en iOS de 120. Debes informarte bien de todas estas particularidades para que puedas crear contenido acorde y segmentarlo correctamente.

 

¿Quieres aprovechar todas las ventajas que las notificaciones push pueden ofrecerte? Descubre las soluciones que indigitall te brinda. Regístrate, prueba nuestra versión free, ¡y no te olvides de seguirnos en redes sociales!

Temas relacionados: Notificaciones Push

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Push Notifications Best Practices

14 JAN. 2022
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Push Notifications Best Practices

You have a large user database but don’t know how to target them? Pay attention to the following tips. They will help you to guide your push notifications in the right direction so that you don’t send them randomly. Keep in mind that if you don’t do it right, you will achieve the opposite effect to the one you want.


SET CLEAR OBJECTIVES

The objectives will determine to a large extent the push strategy to be followed. For this reason it is necessary that they are precise and concrete. It is not enough to think of objectives that are too general, such as having more customers or increasing sales. We need to go a step further in order to be able to measure results in a more objective and specific way. For example, a more concrete objective would be to communicate concerning the launch of a new product, or to redirect users to a specific page on our website.

 

AUDIENCE SEGMENTATION

In digital marketing it is essential that you segment your audience correctly; it is not enough just to do it based on their socio-demographic data. We recommend that you investigate your audience and their habits, so that you can send messages that are truly relevant.

It is also very important that you segment based on user behaviour, i.e. taking into account their browsing history on your app or website. At iurny, we can help you make this task easier and more agile.

 

PERSONALISATION OF MESSAGES

Generic mass messages sent constantly are not a good strategy to optimise results. On the contrary, if you have segmented your users well, you will be able to send them personalised messages that will help you to get closer to your target more effectively, as well as to create retargeting campaigns that will contribute to increasing conversions. The key is to create unique content for each group of users.

Remember not to over-send, not to be invasive and only send messages that are really important to the recipient. Customers do not want to be bothered with texts that are of no interest to them.

 

COPYWRITING

Choose the right words, using the right tone of communication for your target audience, a good copy can completely change the outcome of a campaign! Thanks to copywriting you can create expectations that encourage the user to want to know more and to actively seek interaction with you. To achieve this, you can also accompany your publications with images, emojis, interactive features and links.

 

GEOLOCATION AND TIMING


If you know how to correctly schedule when to send your notifications, you will be able to benefit from a public that is more open to reading the messages received. To find the best sending time, it is crucial that you know your user’s habits.

Just as it is very important for some businesses to know the location of their users. That’s why iurny includes geolocation as one of its most important features.

 

TEST

Even if you know your audience and your database is perfectly refined and segmented, there are data that can only be obtained by testing. That’s why we encourage you to test to find out which formula works best in your specific case. Try different sending times or changes in communication style and compare the results. These tests will sometimes reveal strategies that we hadn’t realised before.

 

ADAPTABILITY

Your user’s smartphones operating system will determine how push notifications will be displayed. This means that the messages you send must also adapt to each smartphone to offer an optimal experience to each recipient, no matter from which device they consume your content.

For example, we know that the maximum number of readable characters in a push notification on Android is 90, and on iOS it is 120. You should be well informed about all these particularities so that you can create content accordingly and segment it correctly.

Do you want to take advantage of all the benefits that push notifications can offer you? Discover our solutions on www.iurny.com . Sign up, try our free plan, and don’t forget to follow us on social networks!

 

Temas relacionados: Notificaciones Push
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Ideas to increase your push notification’s CTR

14 JAN. 2022
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Ideas to increase your push notification’s CTR

Increasing the number of people who open your notifications is a key goal. For this reason, from iurny we have thought of some ideas that will be very useful to you. Do not miss it!

 

PERFORM A / B TESTS

 

An A / B test consists of creating two or more versions of the same notification. This way you will test which is the most successful version and optimize your push notifications. There are different parameters that you can modify: the text, the image, the presence of emoticons or the colors. To be effective, you have to analyze everything that has worked and what has not worked in each version.

 

The objective is to polish the notification little by little, with the necessary improvements. You can focus on those aspects that do increase the CTR. If you apply them in the future, you will create better messages. It may take a little time, but you will end up with good results based on your experience and knowledge.

 

SEGMENT AND CUSTOMIZE

 

Creating notifications for too wide an audience may not work well. To combat this, don’t stop segmenting shipments. With this technique you will select a group of people based on your interests or the objectives you are pursuing with the campaign. The possibilities are enormous. You can select that only men or women of a certain age or with a certain income level receive the notice.

As for customization, it is an aspect that you should also take care of to increase CTR and that combines very well with segmentation. You can include specific names, with unique promotions for the person in question. This will increase the chances that you will heed the notice and make a purchase, for example.

 

SCHEDULE SHIPMENTS

 

Another very interesting feature: timing is an important factor in increasing CTR. Luckily, mobile phone notifications have different windows of opportunity, but if you want your results to improve, you will have to fully know the audience to whom they are intended.

If you know at what time of the day they may be engaging in a leisure activity, you are more likely to open the notification. After all, people’s attitude at this time is more relaxed and open than when they are stressed. Thus, they may look at it out of curiosity or because they are really interested in it.

In addition, with an expiration time you will get a feeling of urgency. If it is a fleeting offer, the person who receives it will think twice before passing it up.

 

SURVEYS

 

Surveys are a perfect tool to find out the opinion of your audience. Keep in mind, yes, that most will not complete them, but it is very likely that there are enough people who do. Next you will have to analyze the data to come up with the improvements later.

It is not advisable to force users to take surveys, as they may respond angrily to the questions or say the first thing that occurs to them to finish as soon as possible. Freedom is a great ally of these tools, as well as anonymity. Little by little you will see how your CTR increases to the sound of the improvements you introduce.

These are the ideas that we propose to you from iurny; and, in addition, we ourselves can provide these functionalities. Try to take them into account to improve the results of your notifications. However, keep in mind that the increase will not be instantaneous and that you will have to perform various tests.

 

If you are looking for a suitable tool to make quality push notifications, please contact us and do not forget to follow us on social networks!

 

Temas relacionados: Notificaciones Push