SMEs What does digital transformation achieve?

31 AUG. 2022
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SMEs What does digital transformation achieve?

Digital transformation for SMEs

Nowadays it is necessary to make a digital transformation of companies. In many cases, business owners will need to seek guidance from professional experts in the field to help them make the change process a positive one for the company. Keeping up to date with technology within your organisation will save you time, money and bring success to your business.

Sometimes it is thought that when talking about the term digital in a company, it means that it should only be present on the Internet through a website or on social media (although this is also part of the process of digital transformation), but it is a deeper change. When we talk about digital transformation of companies, it is another level. This shift to the digital world will help SMEs to make growth and productivity easier and faster for employees and customers.

 What does it mean for businesses?

Digital transformation has a positive impact on business. This renewal will help to make their work easier. It brings many advantages, including reduced working hours, because it will be fast and efficient. The company will work and maintain frequent contact with employees and customers through the new tools implemented in the company, you will have a database in a cloud that will serve to quickly locate a document or relevant information of the business and your customers.

How to do it?

To move the company into the digital world it is important to have experts. All employees and senior managers need to be educated to understand and learn how to handle the new technological tools that will help them to facilitate their work.

By adapting to the digital transformation, customer contact will be a better experience. Customers also need to be educated with the new technology, to know how to use the Internet, computers, smartphones, tablets, etc. to establish an excellent remote communication between customer and company.

What does it involve?

The digital transformation of the company implies a radical change in the structure of the company.  The staff involved will have to adapt to the process and be able to work comfortably. Digital tools will be the new ways of relating to the business. That is why there must be a change in thinking, using logic and opening up to the culture of the business. 

What do we want to achieve?

The aim of these changes is to ensure that the company continues to reinvent itself in order to survive and outperform its competitors, offering solutions and differentiating itself from the rest. It is necessary to provide a better shopping experience to customers with the change to digital, which will serve to create a better relationship between the company and its customers. This transformation process will help to increase productivity and sales, to achieve new business opportunities. 

The company should have clear objectives when starting the digital transformation process. It is necessary to include within the company trained and qualified talent to efficiently manage new technologies. It is necessary to be open to change and willing to continue learning all the technological tools that will help them to perform better at work. It is important to have advanced technological equipment in the offices so that they can carry out their work without any inconvenience. 

When the company has made the decision to make the digital transformation, it must have a strategy, such as planning before the action, knowing the digital habits of customers. Even though everyone should already know how to work with computers, mobiles and other devices, many people still do not adapt to the use of technology.

There are generations in which it is easier to shop online than to go to a store in person. So we need to work on making user-friendly platforms that everyone can use without any inconvenience. 


On the other hand, SMEs to be present in the digital transformation will not only help them to be recognised in their country, but also to have an international presence and can be in contact with companies and customers abroad.

After having established the digital transformation of SMEs, studies will be made to analyse the results obtained with this new change. Look at what has worked and what has not in order to improve every day. Being adapted to new technologies will make work easier for companies and customers. 


Digital transformation is here to stay for small and medium-sized companies. Companies have to adapt to this new way of working in order to continue to grow and not remain in the past. These new changes will always bring very positive benefits for the company. If you are starting a new business you have to make an economic investment for it in order not to fall behind.

Related topics: Digital Transformation

Digital transformation challenges for SMEs

11 AUG. 2022
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Digital transformation challenges for SMEs

In this week’s article we want to talk about the importance of digital transformation for small and medium-sized businesses in terms of improving performance between employees and customers.
First, we need to understand the basic concept of digital transformation, which is to take advantage of new technologies to increase the efficiency and productivity of the company and achieve the desired success.

Digital transformation is not only based on having a presence on the Internet through a website or social networks, it involves other variables for the digital organisation within a company.
The main challenge comes from the people. It is necessary for them to adapt to the needs of today’s increasingly digital customers, so there has to be a change in mentality and way of acting. This will lead to the acquisition of a digitised business culture, in line with the current situation.

Advantages of Digital Transformation for SMEs

The main advantages of digital transformation in SMEs are the following:

– Favouring the development of talent:
Professionals will devote more attention to functions that generate greater value, fostering their personal and professional growth.

– Streamline and simplify administrative processes:
One of the main goals is to schematise the management of the company so that workers can focus on the different lines of business.

– Better connect the different sections of the business:
Digitalisation will help to connect the different areas of the company with each other. The main objective in creating digital transformation is that the team is united and has the confidence and security to handle these new technological tools with ease.

The challenges for digital transformation for SMEs is to make companies aware of the benefits that adapting to these new changes will bring for them to improve the quality of both their work and their service.

Among them we can describe some of the challenges they will face in adapting:

  • Incorporation of a digitalised business culture:
    The entire company must be involved in the digital transformation of the company, all workers must understand the new digital tools and will have to participate in the process of change and learning.
    The organisation of the company will have to understand that the digital transformation of the SME will be an investment that will see its benefits quickly.

  • Resource optimisation:
    Adapting your company to digital will help to improve the efficiency of all the processes and resources that are part of it, both in terms of personnel and material.

  • Strengthening the brand image:
    A digitised company will transmit confidence to the user, as it will be able to work efficiently and minimise errors, providing the quality of service that the customer expects.

  • Adaptation to a more competitive and changing market:
    This transformation allows companies to compete in a very changing economic environment.

  • Saving time:
    The digitisation of tasks means that they can be carried out in a shorter period of time. It speeds up communication processes, the sending of documents and provides more valuable information.

  • Increasingly demanding customers:
    Due to the rapid advancement of user experience and the fast access to information we have today, customer expectations are increasingly higher.


SMEs that have not yet adapted to technological change will need to understand the benefits and challenges involved and will need to implement a strategic plan.

On the other hand, during the pandemic, many companies were forced to go digital in order to survive the global crisis, and thanks to this, and their rapid adaptation to technological changes, they have managed to survive in a very competitive market. In this way, companies work differently and make changes according to their needs.

When adapting to new technologies, it is necessary for businesses to know the tools that will help them in their work routine. It is a process that must go little by little, because the company and the clients will have to adapt to digitalisation, this will be done according to the size and sector of the company.

The company must acquire all the necessary knowledge and receive good advice from technology experts so that this transition is digestible for the entire business team.

It is recommended that the company works with user-friendly software. It should be easy to understand. So that when the digital transformation is underway, employees are more efficient and thus improve the company’s productivity.

You have to know how to make the most of the advantages of moving to the digital era, because it will bring improvements to the company, employees and customers. Many times business owners have not dared to take the step of digital transformation of their company, due to the lack of information they have on this subject or simply because entrepreneurs consider that the monetary investment may be too high.

At iurny, we help SMEs in this digital transformation with total transparency, guaranteeing quality.

Related topics: Digital Transformation