Differences between the WhatsApp Business APP and the WhatsApp Business API

10 NOV. 2022
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Differences between the WhatsApp Business APP and the WhatsApp Business API

WhatsApp has more than 1.5 billion monthly active users and is one of the main communication tools in the world. This application is used to communicate with our friends and family. Nowadays, having this app is extremely valuable for companies because they are in direct contact with their customers.

WhatsApp has launched updates on its platform to improve communication, such as sending files, group calls, stories, among other functions. WhatsApp launched another option for businesses: WhatsApp Business and recently the Whatsapp Business API. 

In this new installment of our blog, we will analyze the main differences between the app and the WhatsApp Business API so you can see which one suits your company to better communicate with your customers.

What is WhatsApp Business

WhatsApp Business is oriented towards communication between customers and small businesses which have a low volume of queries and messages.

The Benefits of WhatsApp Business

WhatsApp Business makes it easy for you to keep in touch with your customers and assist them according to their needs. In the business version you will be able to:

  • Create a business profile.
  • Create welcome messages.
  • Give automatic responses.
  • Create product catalog.
  • Shopping cart.
  • Statistics.
  • Tags.
  • Receive messages from Facebook Ads.

WhatsApp Business API

It is the communication platform designed for medium and large companies that seek better management for the flow of sales, because it handles a greater volume of messages and also allows automating and integrating processes.

Benefits of WhatsApp Business API

  • Integration with chatbots for 24/7 customer service
  • Creation of a business profile with greater presence
  • Connection with CRMs
  • Not limited to a cell phone
  • Improve user experience
  • Process automation

WhatsApp Business Vs. WhatsApp API

One of the main differences between these applications are the following: WhatsApp Business is free and WhatsApp API you have to make an economic investment because it offers a number of benefits and options that you don’t have with Whatsapp Business. 

With WhatsApp Business you can’t make integrations with bots or CRM, while the WhatsApp API you can.

WhatsApp Business is for mobile use only while the API can be managed from any electronic device. 

Although the WhatsApp Business API offers many similar features to the WhatsApp app, there are some key differences.We present them to you below:

  1. While the WhatsApp Business API can be used to send messages to groups, it cannot be used to send group-specific messages.

  2. The WhatsApp Business API does not support making calls or sending photos or videos.

  3. The WhatsApp Business API does not have a “last visited” feature for users who have downloaded your application but are not using it at the time you send your message.

Knowing how to use each of them will make your life easier, managing your business and giving quick responses to your customers. Now, it is time to make the decision to look at which of them will help you more in your company to improve the contact with your customers in a fast and fluid way.

These applications have different objectives. For example, if your company is small, and you have few customers or do not have many staff in this area, the WhatsApp Business application will be more than enough.

Implementing it is the easiest thing you can do, it does not involve a large economic investment and has very good resources to manage properly according to the needs of the company and have closer and more personalized contact with your customers.

Now, if what you need is that your entire team is involved in customer service and require greater ability to automate this type of management, you can start by acquiring the API.




Here at iurny we can advise you so you can learn more about these new automation tools that help to give immediate response to users. 

Integrating this tool to a CRM will help you to be more competitive. The work will be more automatic, you can eliminate much of the manual work and give you the tools to increase your attention capacity.

It is time for your company to be updated with the new digital tools that can save you work when serving customers. By having any of these Whatsapp proposals you will maintain good communication so that the customer is satisfied in their shopping experience.


You must be up to date and know the new applications that facilitate your work in the company.

 Do you already know which one suits your company?

Related topics: WhatsApp