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WhatsApp has more than 1.5 billion monthly active users and is one of the main communication tools in the world. This application is used to communicate with our friends and family. Nowadays, having this app is extremely valuable for companies because they are in direct contact with their customers. WhatsApp has launched updates on its platform to improve communication, such as sending files, group calls, stories, among other functions. WhatsApp launched another option for businesses: WhatsApp Business and recently the Whatsapp Business API. In this new installment of our blog, we will analyze the main differences between the app and the WhatsApp Business API so you can see which one suits your company to better communicate with your customers. What is WhatsApp Business WhatsApp Business is oriented towards communication between customers and small businesses which have a low volume of queries and messages. The Benefits of WhatsApp Business WhatsApp Business makes it easy for you to keep in touch with your customers and assist them according to their needs. In the business version you will be able to: Create a business profile. Create welcome messages. Give automatic responses. Create product catalog. Shopping cart. Statistics. Tags. Receive messages from Facebook Ads. WhatsApp Business API It is the communication platform designed for medium and large companies that seek better management for the flow of sales, because it handles a greater volume of messages and also allows automating and integrating processes. Benefits of WhatsApp Business API Integration with chatbots for 24/7 customer service Creation of a business profile with greater presence Connection with CRMs Not limited to a cell phone Improve user experience Process automation WhatsApp Business Vs. WhatsApp API One of the main differences between these applications are the following: WhatsApp Business is free and WhatsApp API you have to make an economic investment because it offers a number of benefits and options that you don’t have with Whatsapp Business. With WhatsApp Business you can’t make integrations with bots or CRM, while the WhatsApp API you can. WhatsApp Business is for mobile use only while the API can be managed from any electronic device. Although the WhatsApp Business API offers many similar features to the WhatsApp app, there are some key differences.We present them to you below: While the WhatsApp Business API can be used to send messages to groups, it cannot be used to send group-specific messages. The WhatsApp Business API does not support making calls or sending photos or videos. The WhatsApp Business API does not have a”last visited” feature for users who have downloaded your application but are not using it at the time you send your message. Knowing how to use each of them will make your life easier, managing your business and giving quick responses to your customers. Now, it is time to make the decision to look at which of them will help you more in your company to improve the contact with your customers in a fast and fluid way. These applications have different objectives. For example, if your company is small, and you have few customers or do not have many staff in this area, the WhatsApp Business application will be more than enough. Implementing it is the easiest thing you can do, it does not involve a large economic investment and has very good resources to manage properly according to the needs of the company and have closer and more personalized contact with your customers. Now, if what you need is that your entire team is involved in customer service and require greater ability to automate this type of management, you can start by acquiring the API. Here at iurny we can advise you so you can learn more about these new automation tools that help to give immediate response to users. Integrating this tool to a CRM will help you to be more competitive. The work will be more automatic, you can eliminate much of the manual work and give you the tools to increase your attention capacity.It is time for your company to be updated with the new digital tools that can save you work when serving customers. By having any of these Whatsapp proposals you will maintain good communication so that the customer is satisfied in their shopping experience. You must be up to date and know the new applications that facilitate your work in the company. Do you already know which one suits your company?

In this new post we will talk about the advantages of hosting your website on WordPress. WordPress is one of the most popular web hosting services in the world. With an easy to use interface and a lot of useful features, it is understandable why so many people nowadays choose to have their websites here. Some of the main advantages of using WordPress to host your website will be mentioned below. Why is WordPress the best platform available for content creators, bloggers and businesses? WordPress is the best platform for content creators, bloggers and businesses because first of all, it is a free and open source platform, which means we can use it and modify it to our liking. Advantages of using WordPress You don’t need to be a computer expert, it’s a very intuitive platform to create with. It has a large number of free or premium plugins and themes to customize it according to your needs. There is an excellent community behind it that is ready to help you at all times. Another advantage is that the WordPress code is very clean and well structured, and that facilitates its indexing by search engines like Google. Plugins for WordPress Nowadays companies must have a presence on the Internet to show their services or products through a website or blog, so WordPress is the ideal platform to create it for free. Once the site is created you should place valuable content related to your work, prices, contacts, etc, so that the customer can locate you. When creating your WordPress site you also have the option of using free plugins like ours. A 2×1 plugin with which to establish direct communication with the client. WordPress SEO plugins make the user, without having to have extensive knowledge in programming, can make your blog or website positioned at the top of the search engines. A good SEO positioning is key to increase web traffic, improve the visibility of a brand or a company, increase interactions and even increase conversions on a website. Other very interesting plugins are the product designers for WooCommerce with which you can convince your potential buyers. We tell you more about them in the following link. In this aspect, one of the advantages is that there are specific templates for online stores, so many companies use WordPress to make an e-commerce. Why should I use WordPress? WordPress will help your company to have a greater visibility on the Internet in a simple and economical way thanks to its ease of use and its wide market of plugins. If you have not yet created your blog or website knowing all the advantages that we have presented and that this platform offers, it’s time to get started and get to work. WordPress offers a one-click installation process that is quick and easy for beginners who want a simpler way to start their blog, website or e-commerce without having any knowledge or experience in programming. Do you already have your WordPress website? Do you need a plugin to communicate with your customers? At iurny we are here to help you.

Robotic process automation is the technology that allows people to configure software or”robots” to perform human actions that interact within digital systems to execute different business processes. Another concept of RPAs is that they are systems designed to perform certain, usually repetitive, tasks and lighten the workload that an employee may have during office hours. RPA(robotic process automation) robots use the user interface to capture data and operate applications: they interpret, trigger responses and communicate with other systems to perform repetitive tasks. It is an emerging technology that can be used for many different purposes, including data entry, data mining, content generation and more. RPA is rapidly transforming the way organisations operate and has the potential to help them become more efficient and effective. Robotic process automation will not replace employees. Its job is to automate some of the manual tasks of workers, so it has great benefits for workers and for the bottom line performance of companies. Robotic Process Automation software differentiates itself from other automation solutions through its flexibility and ability to integrate workflows efficiently, across the entire company. The goal of RPA is to reduce the need for human intervention in routine tasks such as data entry, thereby freeing employees for more valuable work. Reducing the cost of doing business Bots will be a cost-effective solution for the enterprise that companies themselves can quickly implement. Robotic process automation is fast becoming one of the most popular ways for companies to optimise their workflow and reduce the costs associated with labour. RPA bots execute their tasks safely and reliably. This reduces risk, eliminates the human error factor and speeds up reporting, all of which is easily monitored and quantified. Who can benefit from RPA? Sectors of Human Resources or administration benefit from this tool. Companies that provide IT technical support. Companies that rely on voice recognition or automated and online assistants. This is an experience shared by almost all SMEs: Rising costs lead to the need to work as efficiently and effectively as possible. Benefits of RPA One of the functionalities of RPA is that it is compatible with office packages such as Microsoft Excel and Access: for example, an RPA bot can execute the opening or closing and input or extraction of data in Excel. In these times where companies are growing and entering the world of digitalisation, it is good to have available within their strategies an RPA that helps in the performance of the company’s workers. It is an ally tool for employees of all departments of a company, such as: Human Resources, Customer Service, Finance, banks when working with a lot of data and must file manually with this robot will be easier their work and for the company as well. RPA is a new way to leverage technology to increase productivity, free up valuable employee time and automate tasks. Robotic process automation(RPA) is revolutionising the way companies deliver customer service, improve their business processes and increase operational efficiency. RPA is an emerging technology that has gained ground in recent years. It has been implemented in various industries such as retail, banking and finance, healthcare, manufacturing, etc. RPA eliminates the possibility of human error, making it an effective tool for businesses. RPA promises to transform the way businesses engage with their customers, through digital employees instead of live agents.

What is Customer Journey? The Customer Journey is the path a user takes through the different points of contact and interaction with brands using different digital channels. The Customer Journey concept is very fashionable in the world of Online Marketing, in an increasingly competitive environment where brands try to personalise the user experience from their first interaction with the brand to the conversion to sale or even to retention(or loyalty) phases. The theoretical version of the Customer Journey that we know with its stages(Reach, Acquisition, Engagement, etc…) is materialised in each company with a series of interactions that the brand has with users through different channels. Why is it important to optimise the Customer Journey of your business? Defining and mapping the Customer Journey of your business will help you to understand and optimise the customer experience throughout their lifecycle. Designing a Customer Journey for your business is synonymous with empathising with your users and trying to understand what they want at each stage of the process. To build your Customer Journey, you need to find out which are the moments and places that have the most impact on users’ decisions and prepare the ideal strategies, with the right messages and through the right communication channels. How can Push Notifications add value to your Customer Journey? To put things in perspective and understand the advantages of push notifications over other traditional channels, we invite you to read this other post on our blog. Push notifications offer numerous advantages that make them an indispensable element of your Customer Journey(they are secure, automated, effective and customisable, etc.). Depending on the stage the user is in, the channels that are prioritised vary greatly. Let’s see how the push notification channel is ideal to combine with other traditional channels within your Customer Journeys. Typically, in the initial phase of the journey(outreach, acquisition), the channels through which users usually interact for the first time with the brand are usually search engine campaigns(SEM and SEO), Social Ads campaigns or Landing Pages. Well, in this”Awareness” phase, the Push channel is ideal for engaging users who visit your website for the first time. The user who lands for the first time on your site is offered the possibility of receiving push notifications via a”native prompt” message and, as soon as they accept it, they become part of your audience for your next Push campaigns. Once in the engagement and consideration phases, users start to interact with the advertiser’s website more often, with your blog, newsletter or emailing campaigns. At this stage, push notifications are ideal as they allow you to notify your users about new promotions, new posts on your blog or any other news relevant to your audience. For many customers, very quickly, the push channel becomes one of the main sources of traffic for both their website and their application. Finally, in the conversion and retention phases, the user usually interacts with the check-out process of the website, with retargeting campaigns, with emails, SMS’s. Here again, push notifications can help you to make a leap in terms of personalisation of communications and in terms of volume of conversions. First of all, we invite you to set up retargeting campaigns with push notifications as soon as possible to invite users who have not completed the purchase process or have abandoned a cart. On the other hand, for the brand’s existing customers, notifications allow you to personalise the user experience to a level that traditional channels cannot achieve. For example, they can notify users about the status of their order or alert a brand’s most loyal customers about an upcoming launch or promotion. Create a personalised connection with iurny The unique identifier per user, implemented by iurny, allows for maximum personalisation of communication: sending a relevant message to the right person, at the right time through the optimal channel. Optimise the user experience, increase user satisfaction and achieve a higher conversion rate. Personalise your messages to each customer according to the variables of their profile and the information obtained from their behaviour in the app and on the web. We analyse and you will get to know the customer better, so you will be able to send relevant messages with greater success. Implement A/B Tests in iurny: our console allows you to choose/ design 2 types of campaigns so that you can impact your customers in a varied way, and thus compare their behaviour and apply these results to future campaigns. This way your customer will be satisfied with the communication received and will interact with the brand in a more fluid way and improving the user experience. Case studies: The Customer Journey is unique to each organisation and one of the pillars on which your business success is based. Even so, there are practical cases that are frequently used in most sectors and which are decisive in attracting, communicating and building user loyalty: 1- Service registration: Welcome the new user so that they have a feeling of belonging exclusively to a community with benefits and a commitment to transparency and guarantee with the treatment of their data. 2- Product purchase: Inform the customer of each step of the purchase process(payment, shipping, delivery, returns). The customer’s feeling of confidence is key to making the purchase. 3- Events: Send messages before specific events taking into account physical spaces, phone calls and interactions through any incoming and outgoing digital channel. 4- Calendar: Dates are the driving force behind a large part of marketing actions, whether for specific events(birthdays, holidays, etc.) or established events(sales season, back to school, Christmas, etc.). 5- Retargeting: The recovery of abandoned carts is fundamental to increase purchases. Improve communication at the weakest points of the process. 6- Random Paths: Establish different cross-channel journeys according to the different characteristics, interests and behaviour of users.

For email marketing, the effectiveness of sending targeted and automated communications helps campaigns to be personalised, efficient and achieve positive results. In addition, the marketing agency will be able to focus on other activities and address customer needs faster. Automated and segmented work is of great advantage because it provides immediate solutions during the communication between the company and the user. Segmentation and automation Segmentation in email marketing campaigns Segmentation: It is like taking an X-ray of future customers. Therefore, the first thing to do is to locate the right niche for your business and then find the profile of the people who visit your shops, which is also known as the buyer persona. Finding the ideal customer. Segmenting your audience for more personalised messages To find the ideal customer, you need to know their characteristics, needs, geographic location, etc., in order to create personalised emails addressed directly to them. When all this information is obtained, a database is created. That message will reach the inbox of those specific people who will be the potential customers who will ultimately purchase the product or service that is being offered in that email. By obtaining the most important data of your customers, it will be easier to segment the email marketing campaign because you will create profiles of your customers. Marketing Automation Automation is a tool used by marketers to streamline email marketing campaigns. Instead of doing the work manually where the process can be time consuming and tedious, there are special tools for email marketing campaigns to make them more effective. In short, automation automatically performs certain marketing actions and processes, which will help to reduce manual work and increase the efficiency of the actions. When an email marketing campaign is carried out, we are in the search of capturing customers and for that we use this tool which is the most popular in marketing. For example, when we see in the inbox or in Spam of our emails that we receive information where we are offering services or products. We will look at the information, it is possible that we will be interested in the offer and immediately contact the company’s sales advisors directly to buy the product. There are times when we read the email that is addressed directly to us and we already see our name in the first lines of the information in this email. That is why to maintain direct communication with customers it is necessary to use automated and segmented communications to be effective. By having clear objectives and the means that will be used in our marketing campaign, we will observe the results when the user purchases our product. Knowing the concepts of automation and segmentation when putting them into practice in a marketing campaign we must do it little by little. Study what will work in this work to improve our action plan. Make a SWOT analysis. The ideal is to get those future clients and make them loyal. That is why we must have clear objectives, what we want to achieve, to obtain positive results in our campaign. These techniques will help you to capture, interact and build customer loyalty immediately.

From the traditional customer to the digital customer In the past, customers used to buy their products or services in person, now they buy them online. Nowadays, the majority of shops have already moved to the digital world. Purchases are now made through websites or social networks. Consumers can get the product they want at the click of a button and have it soon in their hands without having to leave home. Businesses have undergone transformations. They have exchanged their physical world for the virtual one. When offering their products on their different platforms, they must be very detailed with the information they are presenting to their public, as well as being close through different means of contact such as email, WhatsApp, direct messages, and in the comments of the posts on Social Networks. Customers already know what they want, but before making a purchase they research the product very well. The quality, price, payment methods, if they have a home delivery service or if they are going to pick it up personally at the store. The final purchase will also depend on the customer service. If you were well attended, fast and satisfied with the company where you made the purchase. What are the characteristics of the digital customer? With the digitalisation of SMEs, we are faced with a new type of consumer in the market and this is the digital customer. Nowadays, SMEs have been transformed into the digital world. In Spain there are millions of users on the Internet and active in social networks. Users have easy access to the Internet from their computer or mobile phone from anywhere in Spain or the world. We are faced with a customer who has all the information they need at their fingertips. Sector specialists indicate that seven out of every 10 Internet users make purchases over the Internet. The digital customer is demanding when making a purchase. The user who currently buys online does so to save time and money.Some of the characteristics that we will find in the digital customer are the following: Immediacy, adaptability, analytical, omnipresent and communicative. This means that when users purchase a product or service on the Internet, they do so in order not to waste time. They have adapted to new technologies, they think very carefully before spending, they can get what they need from anywhere in the country and they like to have different means of contacting the company. Therefore, it is necessary for companies when conducting market research to investigate their future buyers in detail. Faced with the digital transformation of SMEs, they are looking for new alternatives to meet the needs of customers. That is why they are looking to improve their relationship with customers, who demand quality products and service on a daily basis. At iurny we offer these solutions so that you can maintain more direct contact with your customers. There are very few companies and clients that have not yet opened up to the digital world. They are in the process of adapting to the experience of selling and buying online. That is why, at iurny, we work to ensure that companies are up to date and can provide digital customers with a better quality of purchase service. Companies have to offer a variety of alternatives so that the digital customer feels comfortable and secure when shopping. They have to work on customer loyalty. In the past, people went to the shops, looked at and touched the product, studied the price and when they were convinced, they bought. Digital shops should take into account several points for the customer to make the purchase of the service or product, among them are the following: Have the product information. Indicate that all personal data is secure. The variety of payment methods available to customers. These are some of the points taken into account by the customer to make the purchase. Likewise, small and medium-sized companies need to design a user-friendly, secure website, with quality images and text, so that the shopping experience is quick, simple and pleasant for the customer. To offer a simple and immediate communication process. That is why iurny offers this type of service and has worked with the best brands in the market who have trusted us to make it possible. Digital customers are very demanding. They are located in the generation of millennials and Z who buy a lot online. They are the ones who make purchases from their mobile or computer. They know what they want after having studied the product they want. Companies have to adapt well to the digital transformation because that is where their potential customers are and at iurny we are ready to help them.

Digital transformation for SMEs Nowadays it is necessary to make a digital transformation of companies. In many cases, business owners will need to seek guidance from professional experts in the field to help them make the change process a positive one for the company. Keeping up to date with technology within your organisation will save you time, money and bring success to your business. Sometimes it is thought that when talking about the term digital in a company, it means that it should only be present on the Internet through a website or on social media(although this is also part of the process of digital transformation), but it is a deeper change. When we talk about digital transformation of companies, it is another level. This shift to the digital world will help SMEs to make growth and productivity easier and faster for employees and customers. What does it mean for businesses? Digital transformation has a positive impact on business. This renewal will help to make their work easier. It brings many advantages, including reduced working hours, because it will be fast and efficient. The company will work and maintain frequent contact with employees and customers through the new tools implemented in the company, you will have a database in a cloud that will serve to quickly locate a document or relevant information of the business and your customers. How to do it? To move the company into the digital world it is important to have experts. All employees and senior managers need to be educated to understand and learn how to handle the new technological tools that will help them to facilitate their work. By adapting to the digital transformation, customer contact will be a better experience. Customers also need to be educated with the new technology, to know how to use the Internet, computers, smartphones, tablets, etc. to establish an excellent remote communication between customer and company. What does it involve? The digital transformation of the company implies a radical change in the structure of the company. The staff involved will have to adapt to the process and be able to work comfortably. Digital tools will be the new ways of relating to the business. That is why there must be a change in thinking, using logic and opening up to the culture of the business. What do we want to achieve? The aim of these changes is to ensure that the company continues to reinvent itself in order to survive and outperform its competitors, offering solutions and differentiating itself from the rest. It is necessary to provide a better shopping experience to customers with the change to digital, which will serve to create a better relationship between the company and its customers. This transformation process will help to increase productivity and sales, to achieve new business opportunities. The company should have clear objectives when starting the digital transformation process. It is necessary to include within the company trained and qualified talent to efficiently manage new technologies. It is necessary to be open to change and willing to continue learning all the technological tools that will help them to perform better at work. It is important to have advanced technological equipment in the offices so that they can carry out their work without any inconvenience. When the company has made the decision to make the digital transformation, it must have a strategy, such as planning before the action, knowing the digital habits of customers. Even though everyone should already know how to work with computers, mobiles and other devices, many people still do not adapt to the use of technology. There are generations in which it is easier to shop online than to go to a store in person. So we need to work on making user-friendly platforms that everyone can use without any inconvenience. On the other hand, SMEs to be present in the digital transformation will not only help them to be recognised in their country, but also to have an international presence and can be in contact with companies and customers abroad. After having established the digital transformation of SMEs, studies will be made to analyse the results obtained with this new change. Look at what has worked and what has not in order to improve every day. Being adapted to new technologies will make work easier for companies and customers. Digital transformation is here to stay for small and medium-sized companies. Companies have to adapt to this new way of working in order to continue to grow and not remain in the past. These new changes will always bring very positive benefits for the company. If you are starting a new business you have to make an economic investment for it in order not to fall behind.

Companies are increasingly using geolocation campaigns in their marketing strategy. The creation of this type of campaigns is important as they are very effective and help to get more potential customers for businesses. Geolocation is a digital marketing technique based on the personalisation of content based on the geographic location of the people who are going to buy your services or products. This technique will make it possible to offer more filtered content based on the place of residence, for a better user experience.It is a technology that uses data obtained from a person’s computer or mobile device to identify their physical location in real time. This functionality opens new doors for personalisation in digital marketing strategies, and also offers positioning opportunities for businesses such as shops, shops and restaurants. Therefore, it is very important to know the geographic location of users because it will give you very valuable information when creating the segmentation of the campaign. What is a geo-targeted campaign? Geo-targeted marketing campaigns aim to attract more customers to your company. This is usually done with a database, which contains the location of users, so that users receive digital content based on their geographic location. The purpose of applying geolocation in marketing campaigns is that you send the right message to the right person at the right time. For example, if you run a restaurant, you can send the promotion of the menu of the day to people who are close to it. The same goes if you have a small clothing shop, or any other business, when people are close to your premises, you will automatically send these warning messages. How to collect geolocation data? Geolocation data can be collected in several ways, the most popular of which are: through IP address, mobile phones, GPS-enabled devices, and transactions made through credit or debit cards. Advantages of geolocalised campaigns The advantages of the importance of geolocated marketing campaigns is that the business will have the opportunity to offer promotions, increase customer loyalty and the profitability of the campaigns will be higher. Our technology develops it in the following way: defining the areas to localise your campaigns and communicate with the audience you are interested in for your business. Create relevant messages taking into account the user’s location. Send notifications on specific streets, neighbourhoods, custom areas and postcodes. Trigger communications when the customer enters a public Internet network, such as airports, train stations, shopping malls, partner spaces or competitor shops. Send a message to your users when they are in close proximity to your business when it is open for business. Geolocation puts you in touch with the customers you need to reach With the geo-targeting option you can automate the frequency of your notifications and define various parameters for their delivery. Define the most important areas or the perimeter of your business, you will be present where your potential customers are. Set delivery criteria and target specific segments of your customers. Creating a successful campaign using geolocation and mobile marketing is not an easy task, it requires the advice or help of professionals specialised in the area. Nowadays, the most important companies in the world are implementing geolocation in their digital marketing campaign strategies, because they are very effective and more personalised. For example, if you have an independent business or commercial premises such as restaurants, clothing shops, etc., it is advisable to geolocate it in digital search engines, in order to be found quickly by users according to their geographic location and in real time. This will make your business brand appear as the main option for the user. By having a presence on the map of the customers’ geographic area, it is good for businesses to include offers and promotions to attract more customers to their business premises. iurny provides businesses with the technological advances to personalise the offer and send accurate information to the user depending on their location through geolocated campaigns. Your business must be up to date with technology. By having this geolocation service you will have the opportunity to get more customers to buy your products because they found your location easily on the Internet. It is important that your business registers its address on the Internet so that your potential customers can reach your shop faster. So don’t waste time and start using geolocation campaigns.