In this week’s article we want to talk about the importance of digital transformation for small and medium-sized businesses in terms of improving performance between employees and customers.
First, we need to understand the basic concept of digital transformation, which is to take advantage of new technologies to increase the efficiency and productivity of the company and achieve the desired success.
Digital transformation is not only based on having a presence on the Internet through a website or social networks, it involves other variables for the digital organisation within a company.
The main challenge comes from the people. It is necessary for them to adapt to the needs of today’s increasingly digital customers, so there has to be a change in mentality and way of acting. This will lead to the acquisition of a digitised business culture, in line with the current situation.
Advantages of Digital Transformation for SMEs
The main advantages of digital transformation in SMEs are the following:
– Favouring the development of talent:
Professionals will devote more attention to functions that generate greater value, fostering their personal and professional growth.
– Streamline and simplify administrative processes:
One of the main goals is to schematise the management of the company so that workers can focus on the different lines of business.
– Better connect the different sections of the business:
Digitalisation will help to connect the different areas of the company with each other. The main objective in creating digital transformation is that the team is united and has the confidence and security to handle these new technological tools with ease.
The challenges for digital transformation for SMEs is to make companies aware of the benefits that adapting to these new changes will bring for them to improve the quality of both their work and their service.
Among them we can describe some of the challenges they will face in adapting:
- Incorporation of a digitalised business culture:
The entire company must be involved in the digital transformation of the company, all workers must understand the new digital tools and will have to participate in the process of change and learning.
The organisation of the company will have to understand that the digital transformation of the SME will be an investment that will see its benefits quickly.
- Resource optimisation:
Adapting your company to digital will help to improve the efficiency of all the processes and resources that are part of it, both in terms of personnel and material.
- Strengthening the brand image:
A digitised company will transmit confidence to the user, as it will be able to work efficiently and minimise errors, providing the quality of service that the customer expects.
- Adaptation to a more competitive and changing market:
This transformation allows companies to compete in a very changing economic environment.
- Saving time:
The digitisation of tasks means that they can be carried out in a shorter period of time. It speeds up communication processes, the sending of documents and provides more valuable information.
- Increasingly demanding customers:
Due to the rapid advancement of user experience and the fast access to information we have today, customer expectations are increasingly higher.
SMEs that have not yet adapted to technological change will need to understand the benefits and challenges involved and will need to implement a strategic plan.
On the other hand, during the pandemic, many companies were forced to go digital in order to survive the global crisis, and thanks to this, and their rapid adaptation to technological changes, they have managed to survive in a very competitive market. In this way, companies work differently and make changes according to their needs.
When adapting to new technologies, it is necessary for businesses to know the tools that will help them in their work routine. It is a process that must go little by little, because the company and the clients will have to adapt to digitalisation, this will be done according to the size and sector of the company.
The company must acquire all the necessary knowledge and receive good advice from technology experts so that this transition is digestible for the entire business team.
It is recommended that the company works with user-friendly software. It should be easy to understand. So that when the digital transformation is underway, employees are more efficient and thus improve the company’s productivity.
You have to know how to make the most of the advantages of moving to the digital era, because it will bring improvements to the company, employees and customers. Many times business owners have not dared to take the step of digital transformation of their company, due to the lack of information they have on this subject or simply because entrepreneurs consider that the monetary investment may be too high.
At iurny, we help SMEs in this digital transformation with total transparency, guaranteeing quality.