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Push Notifications: What they are and why you should use them

24 MAR. 2022
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Push Notifications: What they are and why you should use them

Have you ever received a notification on your phone or computer from one of your apps?

This is what we know as Push Notifications: short messages that are sent to users in order to stimulate their interaction with the service and/or product of a specific brand.

Their use has shown great effects on user interaction, thus becoming a very useful resource for a website or application. Why do you receive this type of notifications on a daily basis?

With iurny’s knowledge, you will learn all about this important tool nowadays.

What are push notifications?

Push notifications can be defined as messages that users receive in order to increase their engagement with a brand. The reception of these notifications can be through an app or through a website, so the user can receive them from their smart devices or their computer.

For us it is more than that, it is a basic and essential form of communication between your business and your client, without a doubt, a differentiating element.

Among the success stories we have at iurny, the most typical example we can refer to are the applications of restaurants. It is very common for the user to receive a notification on their smart device, where they can find out about the day’s promotions, which may be of interest to them.

As a result, thanks to our experience in the sector, we can ensure that although not all users will pay attention to the notification, a significant percentage of them will choose to purchase the promotion. In this way, push notifications become a decisive element for user loyalty.

What are the benefits of push notifications?

We can talk about the benefits that push notifications bring to a brand as a consequence of their main function.

Our experts highlight the most important aspects of the use of push notifications:

  1. They can be controlled by the user: If the user does not wish to receive any of the notifications from an app or website, he or she can do so in the settings without any difficulty. Thanks to this, push notifications do not become a nuisance for those who prefer not to receive them.

  2. They work in real time: Push notifications operate in real time, allowing the user to access your brand’s news from the very first moment. In this way, push notifications keep all users up to date with your product promotions.

  3. They are displayed directly in the foreground on the user’s phone or browser even if the user is not currently on the advertiser’s website or app: The user does not need to be on the website or in the application to receive notifications, therefore, these are to be received at any time, which makes them an effective tool to keep the user entertained.

  4. They can work with geolocation: Notifications can be triggered when the user circulates through a specific area, where the promotions offered by the notification are active. In the same way, they can also notify on certain days of the week, all according to the day or location of the promotion.

  5. Customer loyalty and brand recall. One of the greatest advantages of push notifications is their ability to build customer loyalty. Messages should always contain valuable information, so users will see as a benefit to activate notifications from your business and feel part of it.

    With each push notification sent to users, we get their attention and thus increase the likelihood that they will interact with the brand. The idea is to always be present.

    For these reasons, at iurny we firmly believe that push notifications favour both brand recall and brand awareness.

     

What is the difference between a web push notification and an app push?

In iurny we have two types of push notifications: web push and app push, so far. It is important to learn to differentiate between them, as they work differently.

 

  • WEB PUSH NOTIFICATIONS

Web push notifications are those that are presented in browsers, during the user’s search experience. It does not matter if the user is on the site to which the notification mark belongs, as they will be presented specifically during their use of the browser. (more info)

Therefore, web pushes can be delivered on any type of device such as mobile, desktop and tablet. When the user enters a site, they see a window with a question asking if they want to receive notifications about what’s new on the site or the brand they represent.

  • APP PUSH NOTIFICATIONS

App push notifications are delivered depending on the applications that the user has installed on their smart device. In this way, they will be in charge of displaying promotions and/or updates related to their history of currently installed applications.

As they are integrated in the mobile device, these notifications can be delivered at any time, without the need for the user to have the application open. Their use is aimed at increasing traffic to an app, which is possible through alerts about promotions, updates and news.


A must-have resource for brand engagement

Now that you have more information, you will understand why push notifications play such an important role for the user traffic a brand needs. A very favourable point is that push notifications can be personalised, making the user see or read what they are most interested in the ad.

Whether you require web push notifications or app push notifications, make sure that you assemble this resource to your brand, so that it doesn’t get left behind in the market.

Needless to say, “The future is now” and in today’s changing and competitive landscape, customer loyalty is paramount.

Related topics: Communication marketing automation Push Notifications web push